IT In Turbulent Business and Shanghai Wireless Cafe †Free Samples

Question: Discuss about the IT In Turbulent Business and Shanghai Wireless Cafe. Answer: Role of IT IT plays a significant role in supporting the performance of the organizations in turbulent business environments by providing various solutions like CRM, SCM, ERP, data mining and accounting software. The seven main components of IT infrastructure are hardware, software, operating system, enterprise software, networking platforms, storage, consulting systems and internet platforms (Laudon Laudon, 2016). Each of these components has a unique role in enhancing the organizations productivity and performance. CRM systems can be adopted for integrating customer information in a single database. CRM software helps the organizations to effectively interact with the customers and improve its customer service level (Khodakarami Chan, 2014). Accounting software can be implemented for the purpose of managing the financial decisions and operations of the company (Romney Steinbart, 2012). This will enable the organization to maintain competitive advantage over its competitors at a low cost. ERP solutions will enable the organizations to manage resources effectively and efficiently (Monk Wagner, 2012). It will improve the productivity of the business by integrating information of various departments into a centralized database. About the Shanghai Wireless Cafe Shanghai Wireless Caf is the newest and most modern caf in China. This caf offers classical Chinese dishes like Chili Prawn in starters and crisp squad in main dishes. It also offers dessert like mango rice pudding (Higheredbcs.wiley.com, 2017). The most attractive feature of this caf is its inventive dining experience that it provides to its customers. It is located on the most popular promenade called Bund. The splendid view of the Shanghai Skyline and Huangpu River also plays a significant role in attracting the customers. This caf offers free Wi-Fi connection to its customers. Other attractions of this caf are its display and printing services. It also fulfills the presentation needs of the customers who visit the caf for business purposes. Shanghai Wireless Caf has hierarchical organizational structure. Jimmy Kwok, the owner of the caf is at the top of the hierarchy followed by the manager and chef in the second level of the hierarchy. William Feng is the head chef of this caf. This caf is considered to be one of the most contemporary and novel restaurants in China. Shanghai Wireless Caf has received the Golden Chopsticks Award for the offering the best Chinese cuisine and the Shanghai Readers Survey Restaurant Awards for providing the best wireless connection (Higheredbcs.wiley.com, 2017). This caf is also a recognized member of Chinese Cuisine and Shanghai Restaurant Association. The current job opportunities provided by the Shanghai Wireless Caf are for the position of wireless technician, assistant chef and event manager. Customers can contact the caf via telephone, fax, email and website. The contact information is given on the website of the caf. The intranet of the Wireless Caf allows its employees to login and access internal details about the caf. This caf communicates with local fishermen over the intranet and has Wi-Fi for connecting the kitchen and wait staff (Higheredbcs.wiley.com, 2017). Its online ordering, reservation and inventory system indicates that this caf is a digital enterprise. Maintaining competitive advantage is the market pressure of the hospitality industry. The societal pressure is to meet customer requirements without harming the society. The market pressure of the Wireless Caf is to gain competitive advantage over other cafes and to offer reasonable price to the customers. The societal pressure of the caf is to offer hygienic and good quality food to the customers and provide the customers with best services. This Wireless Caf is involved in sponsoring adult education, youth events as well as community improvement activities. Role of Emerging Technologies in improving the business of Wireless Cafe Few questions developed by using IT Performance Model for better understanding of the current operations of the Wireless Caf are: 1) What is the goal of the Wireless Caf? Where does it want to reach in future? 2) How will it maintain its competitive advantage even after the emergence of new cafes? How will it make use of advanced technology? How will it automate the workflow and used virtualized solutions? 3) Is there any possibility of expanding the business in the future? Will the expansion cause any change to the hierarchical structure of the enterprise? How will it manage the change? 4) How will the business monitor business processes and measure its relative advantages? 5) How will the business use innovative applications and successful carry out business process management? Two advanced emerging technologies that can improve the business operations in the future are 5G connectivity and internet of things. These technologies will help to transform the cafes business and increase its productivity and generate more revenue. 5G technologies are recommended for the Wireless Caf as it will enable the customers to connect to the internet at a faster speed and transfer data in real time (Andrews et al., 2012). It will speed up the current capabilities of the business and will provide new opportunities for the business. IoT is also recommended for the Wireless caf as it will help the enterprise to make smarter decisions and does business operations in a smarter way from remote locations (Wortmann Flchter, 2015). It will improve the efficiency and productivity of the caf. The potential competitor of this Wireless Caf can be any other caf that provides similar service along with free wireless internet connection. Any caf that adopts advanced technology will give competition to this caf. Any other caf that provides same services with low price will be a potential competitor for the Wireless Caf. These competitors will try to offer more benefits to the employees and offer a cheaper rate to the suppliers. These competitors will try to provide better service to customers at a lesser price than the Wireless Caf. Competition has the highest influence among the five forces of the Porters model (Dlken, 2014). Rivalry among various cafes will help the Wireless Caf to improve its service. The dominant competitive strategy is the IT strategy that provides free Wi-Fi connection to the customers. Social networking websites can enhance the cafs visibility. Creating a page on social networking websites will help to increase the number of followers and this will increase its visibility and make the caf more popular with time. It will attract new customers by sharing its menu and other attractions like wireless connectivity and splendid view around the caf. The caf will be able to improve its capabilities by taking suggestions from the followers. References Andrews, J. G., Buzzi, S., Choi, W., Hanly, S. V., Lozano, A., Soong, A. C., Zhang, J. C. (2014). What will 5G be?.IEEE Journal on selected areas in communications,32(6), 1065-1082. Dlken, F. (2014).Are porters five competitive forces still applicable? a critical examination concerning the relevance for todays business(Bachelor's thesis, University of Twente). Higheredbcs.wiley.com. (2017). Shanghai Wireless Cafe | Home. Retrieved 6 November 2017, from https://higheredbcs.wiley.com/legacy/college/turban/0471705225/shanghai/index.html Khodakarami, F., Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation.Information Management,51(1), 27-42. Laudon, K. C., Laudon, J. P. (2016).Management information system. Pearson Education India. Monk, E., Wagner, B. (2012).Concepts in enterprise resource planning. Cengage Learning. Romney, M. B., Steinbart, P. J. (2012).Accounting information systems. Boston: Pearson. Wortmann, F., Flchter, K. (2015). Internet of things.Business Information Systems Engineering,57(3), 221-224.